Successful handicraft entrepreneurs Part 2. If the entrepreneur is successful, actually the country that advantage. Target of the advanced country is the number of businesses are more than 2% of the total population. Although today Indonesia is still not able to reach that target, but it does not mean our entrepreneurs are few. Actualy, Indonesia was not lack of entrepreneurs, just like handicraft entrepreneurs. Some examples of successful Indonesian handicraft entrepreneurs:
RUSDI Raisa Owner of D’russa
Rusdi Raisa was a man born in Garut on June 6, 1987. RUSDI has a business that is engaged in premium leather crafts with brand D’russa. He founded D’russa with only 50 thousand rupiahs in college in the year 2006 ago. How can you build a business with just that little model?. With such small capital, RUSDI uses RP20 thousand to buy raw materials 2 kg of skin waste. The rest he traded glue supplies and needles. Then, from the materials and supplies he bought, RUSDI made 70 pieces of cellphone gloves and grossed more than Rp 1 million.
RUSDI has a business that is engaged in premium leather crafts with brand D’russa. He founded D’russa with only 50 thousand rupiahs in college in the year 2006 ago. How can you build a business with just that little model?. With such small capital, RUSDI uses RP20 thousand to buy raw materials 2 kg of skin waste. The rest he traded glue supplies and needles. Then, from the materials and supplies he bought, RUSDI made 70 pieces of cellphone gloves and grossed more than Rp 1 million.
The origin of the intention and effort is really something that is felt could not be a reality. The principle that RUSDI always held in his business. RUSDI’s motivation to be involved is no longer just to be able to pay for tuition, but has evolved into a big obsession wanting to become a successful businessman. He then switched to producing a leather jacket due to the time the demand was large enough.
How to start
RUSDI started hiring employees who could sew with the machine because he could only sew by hand at the time. He conjure the rented house for his employees to be his production place.
RUSDI’s business was more developed after producing this leather jacket. One day, a consumer asked for a bag. It turned out that many liked its production bag Rusdi. Market demand also bounced beyond the jacket demand. From 2009, he decided to focus on producing bags because his business prospects were more profitable than jackets. It changed its fate to become a young businessman with a turnover of more than Rp 4.8 M in a year.
The Owner of the Pangjati Rustic Furniture & Crafts
Andra Prasetyo was a man born in Tuban September 15, 1974 which became one of the successful handicrafts and furniture entrepreneurs. The first time his effort was built in 2000 as Pangjati Rustic Furniture & Crafts. Andra Prasetyo did not spend capital at all to build the business. Initially he only used waste such as wood and branches as the main raw material for the manufacture of various handicraft products and furniture.
Andra Prasetyo Struggle in building the business of Pangjati Rustic Furniture & Crafts is not easy. At first many mocked and underestimated his business. Andra had to experience falling up until it was underestimated by colleagues and relatives. Pangjati Rustic Furniture & Crafts is also almost bankrupt when the global crisis occurs. His income fell and almost all employees chose to resign because he could not give a salary. Of the 100 employees who worked, only the remaining 3 people remained. Despite the tip of the horns, Andra’s guts to keep his business will never be extinguished. Assisted by 3 people in his employees, Andra continued his business until it grew and grossed billions as of today.
Andra’s works are not only in demand by local buyers. Andra has also marketed his work to continental Europe. Most of the countries that are the market are the Netherlands and Germany, but some are to Greece. With all that achievement, Andra can produce turnover up to Rp 12 billion annually.
Conclusion
Well that’s 2 of the many successful Indonesian handicraft entrepreneurs. On the next occasion I will discuss again about other successful Indonesian handicraft entrepreneurs.
READ ALSO: Successful Indonesian handicraft entrepreneurs #1-Wastraloka and De Tanjung
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